The basic for internet marketing and SEO practices are good keyword placement, high quality content, and links from outside sources to your website. Although many people can optimize their websites and web pages with keywords and quality content, not many people can build good links that help give their sites or pages better rank. Indeed, creating links from outside sources is the trickiest part in SEO. Read further to know some tips and tricks to build links to your sites.

Links from fewer sources but from higher ranking websites trump numerous links from low ranking websites. This is why it is not advisable to spam the net with your links. Focus on creating links from reputable sources instead of submitting links blindly everywhere. Search engines might penalize link spamming from webmasters.

What you can do for a start is interlinking all of your pages within your site. Interlinking your pages will also help to point the readers to your other pages that have similar subjects. If you own more than one websites or blogs, you can also interlink them together.

The next step is to find legitimate and reputable directories to submit your links. Good directories to submit to are Craiglist, regional, or local business directories. Aside from building links, these directories might also get you some business for people who are looking for a specific product or service in specific location. Do not submit to low ranking sites which are signaled by a lot of blinking and disreputable ads.

Use social networking sites to promote and communicate with your customers or potential customers. Some popular networking sites are Facebook, Digg, StumbleUpon, and Twitter. Make an account and build followers and fans. Keep them updated with news about your website newest feature or content. Ask your followers and fans to help you spread your links around. Who knows some of your content might go viral and bring you thousands or even millions of visitors.

On your first try, list only one radio station per city. Pick out the station people most interested in your product would be listening to. This can be determined by the programming description contained within the data block about the station in the Broad casting Yearbook or the SRDS Directory.


Let’s say that you’re listed 250 different radio stations. It’s best to list the stations you want to contact alphabetically by the city or town they’re licensed to serve, with a tab separating each state. The next step is either a phone call or a letter to the station manager of each of the stations.


This first contact should be in the way of introducing yourself, and inquiring if they would consider a PI Advertising campaign. You tell the station manager that you have a product you feel will sell very well in his market, and would like to test it before going ahead with a paid advertising program.


You must quickly point out that your product sells for, say $5, and that during this test, you would allow him 50% of that for each response his station pulls for you. Explain that you handle everything for him: the writing of the commercials, all accounting and bookkeeping, plus any refunds or complaints that come in.


In other words, all he has to do is schedule your commercials on his log, and give them his “best shot.” When the responses come in, he counts them, and forwards them on to you for fulfilment. You make out a check for payment to him, and everybody is happy.


If you’ve contacted him by phone, and he agrees to look over your material, tell him thank you and promise to get a complete “package” in the mail to him immediately. Then do just that. Write a short cover letter, place it on top of your “ready-to-go” PI Advertising Package, and get it in the mail to him without delay.


If you’re turned down, and he is not interested in “taking on” any PI Advertising, just tell him thanks, make a notation in your notebook by his name, and go on to your next call. Contacting these people by phone is by far the quickest, least expensive and most productive method of “exploring” for those stations willing to consider your PI proposal. In some cases though, circumstances will deem it to be less expensive to make this initial contact by letter or postcard.


In that case, simply address your card or letter to the person you are trying to contact. Your letter should be positive in tone, straight-forward and complete. Present all the details in logical order on one page, perfectly typed on letterhead paper, and sent in a letterhead envelope. (Rubber-stamped letterheads just won’t get past a first glance.)


Ideally, you should include a self-addressed and stamped postcard with spaces for positive or negative check marks in answer to your questions: Will you or won’t you look over my materials and consider a mutually profitable “Per Inquiry” advertising campaign on your station?


Once you have an agreement from your contact at the radio station that they will look over your materials and give serious consideration for a PI program, move quickly, getting your cover letter and package off by First Class mail, perhaps even Special Delivery.


What this means is that at the same time you organize your “radio station note book,” you’ll also want to organize your advertising package. Have it all put together and ready to mail just as soon as you have a positive response. Don’t allow time for that interest in your program to cool down.


You’ll need a follow-up letter. Write one to fit all situations; have 250 copies printed, and then when you’re ready to send out a package, all you’ll have to do is fill in the business salutation and sign it. If you spoke of different arrangements or a specific matter was discussed in your initial contact, however, type a different letter incorporating comments or answers to the points discussed. This personal touch won’t take long, and could pay dividends!


You’ll also need at least two thirty-second commercials and two sixty-second commercials. You could write these up, and have 250 copies printed and organized as a part of your PI Advertising Package.


You should also have some sort of advertising contract written up, detailing everything about your program, and how everything is to be handled; how and when payment to the radio station is to be made, plus special paragraphs relative to refunds, complaints, and liabilities. All this can be very quickly written up and printed in lots of 250 or more on carbonless multi-part snap-out business forms.


Finally, you should include a self-addressed and stamped postcard the radio station can use to let you know that they are going to use your PI Advertising program, when they will start running your commercials on the air, and how often, and during which time periods. Again, you simply type out the wording in the form you want to use on these “reply postcards,” and have copies printed for your use in these mailings.